Pet Industry in the USA: A Booming Market

In 2024, Americans spent a staggering $147 billion on their pets

$147B +

The American Pet Products Association projected total US pet industry sales of $147 billion in 2024

67% of US

As of 2025, approximately 67% of U.S. households have at least one pet—with dogs leading the way in popularity, living in over 65 million homes nationwide.

The pet industry in the USA is a thriving and ever-growing sector, reflecting the deep bond between Americans and their furry (or feathered, or scaled) companions. Let’s delve into the key aspects of this industry:

Driving Forces:

Shifting pet perception: Pets are increasingly seen as family members rather than just companions, leading to higher spending on their well-being.
Millennial pet parenting: Millennials are the largest pet parent demographic, driving demand for premium pet products and services [Source: Appinio Blog]
Rising pet parenting: As previous stated, around 67% of US households have a pet and that number is growing.

Market Positioning: Private Label & Nutrition Authority

EarthWise Pet distinguishes itself in the pet industry as a recognized leader in pet nutrition and a provider of exclusive private label products. Our commitment to health and wellness, alongside our unique product range, sets us apart from the competition, offering our franchisees improved margins and fostering greater customer loyalty. With over 200 stores, we leverage this scale to secure better pricing from product vendors, further enhancing our competitive edge and commitment to pet health.

Market Positioning: Private Label & Nutrition Authority

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