We welcome experienced entrepreneurs, but don’t let a lack of experience stop you from exploring this opportunity. EarthWise provides comprehensive training and ongoing support to all our franchisees.

• Here are the basics you need to know:*
• Our typical startup costs range from $224,500 to $1,287,000 depending on the concept you choose. 
• Qualified candidates need liquid capital of $150,000 and a minimum net worth of $300,000

We’re the go-to resource for pets and their people

Customers rely on us as experts. Our franchise owners, with the assistance of our pet nutrition certification program, help educate and guide customers. It’s the kind of one-on-one support that consumers don’t experience when buying online or browsing dozens of aisles in some massive big-box pet retailer.

We’ve been a leader in providing all-natural pet food since the category began to emerge in the 1980s. For many brands, the founding family’s stores were one of their largest volume retailers in the early days. Even today, most of our distributors and vendors only sell to specialty retailers like EarthWise.

We compete on quality and customer relationships

EarthWise trains franchisees and their staffs on every pet product line we carry so they can speak with the confidence of experts whenever customers have questions.

Our traditional stores are smaller than big-box pet retail places — a typical EarthWise franchise is 1,600-2,200 square feet. Within that footprint is a full retail store as well as full grooming and self-wash stations. The smaller size helps nurture our relationships with customers, who come to trust us as their local pet experts. We don’t need enormous amounts of space to have a huge impact on our communities.

Our larger store options, including dog day camps, can be closer to 4,000 square feet. 

We become a hub for all pet needs. EarthWise Pet owners work closely with animal rescue organizations and pet service providers in the community. Word-of-mouth from customers and other pet care providers helps build our brand.