EarthWise Pet’s business model works anywhere there are pet lovers. In other words, everywhere.
Our brand takes pride in the diversity of not just our franchise owners, but also in the opportunity to open a store just about anywhere. Our stores are ideally between 1,600 to 2,000 square feet.
We’ve seen a lot of interest from potential owners in big cities in the Southern, Northeastern and Western U.S., but we also have high interest in Middle America in cities like Chicago. But that doesn’t mean all locations have to be in such dense areas.
“We have an operation in a smaller town, which has a population of only 21,000 people, and it is one of the strongest stores in our system,” says Daniel Webb, President & Chief Development Officer at EarthWise. “Its revenue per square foot is right up there among the systems’ top performers.”
As of Dec. 31, 2017, EarthWise had 47 franchised stores in operation (and no affiliate-owned stores in operation). Of those stores, 27 had been in operation for at least 24 months and 34 had been in operation for at least 12 months. We don’t allow franchise owners to operate within a 3-mile radius of another store for your typical suburb location. For urban or rural markets, the territory size may change depending on demographics.