The very first thing you should understand about EarthWise Pet Supply is this: We don’t sell pets. We never did.
What we are is a more than 40-year-old brand, now a family of brands, focused on all-natural pet food, eco-friendly toys and supplies, grooming services and helping improve the bond between pets and their people. Our franchisees become their community’s go-to resource for all things pet-related. As such, we have built a unique niche in the booming $100 billion pet care industry as one of the most trusted dog grooming and natural pet food franchises. Our founding family opened the first location in 1977, and today we have over 150 locations nationwide.
“As a family, we always loved animals,” says CEO Mike Seitz, son of the company’s founders. “I grew up in a really unique situation; we had two and a half acres in the middle of the city, so we had horse stables, we had a llama, we had sheep, we had goats.”
When they opened their first pet supply store in 1977 in Westminster, California, Seitz says, “it was something that we knew we could grow, but more than anything it was the love for animals, and that’s always been a part of the family.”
What sets us apart?
When it comes to the services, food and supplies we sell, it’s all about quality and expertise. We train franchisees and staff on pet nutrition and wellness so customers know they can turn to us for advice. Most of our stores will have a Certified Pet Nutritionist or Certified Pet Dietitian on staff. Retail can be a challenging landscape these days, but we offer customers a curated shopping experience that is laser-focused on eco-friendly, holistic and all-natural brands. That sets us apart from big-box pet warehouses or Amazon.com.
“The thing that sets us apart and will continue to do so is education about our products, being able to help people with their animals and directly provide that expert customer service and nutrition consultation that they’re not going to get anywhere else, because that’s what people really want,” says franchisee Eileen Anderson.