What is EarthWise Pet?

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We’re one of the best pet franchises thanks to a holistic approach to serving pets and customers

EarthWise Pet is focused on providing best-in-class pet nutrition education and safe grooming, and on improving the bond between pet and pet owner.  As such, we have built one of the industry’s most trusted and well-known pet food and dog grooming franchises. Our founding family opened the first location in 1977 and have since grown to over 50 locations nationwide, most of which are owned and operated by franchisees with the support of the EarthWise Pet brand owners.

“The thing that sets us apart and will continue to do so is education about our products, being able to help people with their animals and directly provide that expert customer service that they’re not going to get anywhere else, because that’s what people really want.” – Eileen Anderson, franchise owner


What we do

We started as a pet food franchise that focused on healthy natural products. As we’ve grown — from 13 locations in 2011 to 48 by 2018 — we have evolved into a full-service pet care hub for people who want to help their dogs and cats live longer and better. Customers come to us for:

Education: An EarthWise Pet franchise sets itself apart by teaching customers how to help their pets live longer and healthier. “That includes proper nutrition, making sure that you’re taking your pet to the vet, getting your dog groomed regularly, going on walks, using pet sitters — all these different services,” says CEO Michael Seitz. We offer some of these services directly. In other cases, we connect customers to resources in the community. 

Retail sales: We sell a large variety of all-natural pet products that meet general and unique needs, such as grain-free or raw diets. Our products are certified green and sourced from some of the most respected brands in the pet supply industry. Our carefully curated selection helps make us distinct, and sets us apart from competitors. Many of our distributors provide next-day delivery, refuse to sell to the big box retail pet stores, and are willing to make multiple deliveries a week.

Home delivery: We make it easier for customers to take care of the pets they love. We know the difference pets make in people’s lives, so we bridge the gaps to help customers provide the best care.

Grooming: We offer full-service grooming as well as self-service dog wash facilities in a pet-friendly, safe environment that reduces stress for our furry friends. All full-service grooming is performed efficiently by qualified professionals. Self-wash areas are spa-like and easy-to-use. 

Why customers choose us

EarthWise customers come to us because they want their furry companions to be happy and healthy, and they trust us to provide proper nutrition and care.

American attitudes toward pets have changed dramatically over the past generation. A 2016 Harris Poll showed that 95% of Americans see pets as part of the family. As a result, pet owners now place a premium on the needs and well-being of their pets.

A Nielsen study, The Humanization of Pet Food, showed that pet owners avoid genetically-modified ingredients, and instead seek out organic pet foods and natural digestive enzymes. “This trend correlates with the growth of certain pet food segments, including healthy treats, specialty pet foods and other more premium options,” Nielsen reports.

We’re in a high-growth industry, and we’re positioned to capture an increasing share of that growth thanks to the way our brand’s values align with industry trends. By educating pet owners and providing access to an array of healthy products and loving services, EarthWise Pet wins trust and loyalty from our customers.

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