Franchise Owner Reviews

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Strong industry

“It’s just a solid business model. The pet industry, for lack of a better term, is bulletproof. People want to take care of their pets — their pets have to eat. With all that in mind, the pet industry just keeps on growing and growing. I started this business when we were in the middle of a recession, and it’s just been strong ever since. There are other industries like, say, the coffee industry or clothing industry that will suffer when the economy suffers because people might buy cheaper clothes, or not buy their Starbucks. But with pets, they want to take good care of them by buying good quality food or toys. Even if times are tight, they’re still going to buy food.”

— Mason Hartman, franchisee

pets in american homes

Entrepreneurial spirit

“The nice part of this is I not only run it, I own it. We’re able to establish cultures and values that are consistent with our beliefs in customer service and pet nutrition. We also have a grooming salon in one of our stores and a couple of self-wash stations. Being the owners, for my wife and myself, is fun. We like what we do. We enjoy coming to work.”

— Mark Pagan, multi-store franchisee

Passion for pets

“I chose this because I’ve always loved animals and, because of some pets that I’ve had over the years, nutrition was a huge focus for their ongoing health and quality of life. So, it just became a passion of mine. When my software job went away, I decided to pursue my dream of having a career where I worked with animals and was able to give them a better quality of life.”

— Eileen Anderson, franchisee

Help from the top

“We just can’t say enough good things about the franchise owners. From day one we just felt like we were being folded into this family. I think what we love the most about being part of this family is that there’s always someone there to help, and to answer questions. I think they are constantly looking at how to improve the brand, at how to support the franchisees.”

— Julie Ward, franchisee

Do I have the right background to succeed?

EarthWise has been named a Top 500 Franchise, among the Hot 100 Franchises, a Top Franchise for Women and a Top New Franchise. We pride ourselves on an extremely diverse set of franchisees. See below for a snapshot of our franchise owners’ backgrounds:

Certified Public AccountantWaitress
Top-level executiveMarketing specialist
Insurance salespersonArmed forces
Private airline pilotHair stylist
Car rental company regional managerConsultant
EngineerIT professional
Recent college graduateHomemaker
PharmacistHotel regional manager
Clothing store managerSoftware engineer
Pet retail general managerRetail general manager
FirefighterCollections specialist
General contractorProfessional figure skater
Defense contractorButler
Airline flight attendantGrocery store manager
Auto dealership general managerTech startup logistics expert
Auto finance specialistMarketing manager
Banking consultantTech company VP

While we believe prior industry experience isn’t necessary, we are looking for franchise owners that are:

  • Outgoing (or able to actively engage with customers)
  • Passionate about pet-nutrition education and willing to invest time to become knowledgeable about the topic
  • Committed to service (not just to retail sales)
  • Current or former pet owners
  • Relationship driven


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Latest News

A young woman in a pink smock is trimming the front nails of a small white dog on a grooming table in a white room with blue doors. How our franchisees make money - Multiple revenue streams and staking a claim as the go-to pet care experts in our communities gives EarthWise pet franchises… Read More
A young man at a desk with a laptop is holding and petting a grey tabby cat who is gazing up at him adoringly. Millennials are driving pet industry growth - Pets are more important in our lives than ever, and in no group is that more evident than among Millennials,… Read More
dog with cereal Special pet nutrition drives sales for franchisees - Pet store franchises of old carried mostly treats. Today’s EarthWise offers a broad variety of specialty dog and cat food,… Read More