EarthWise franchisee qualifications are straightforward, but we’re also looking for a special something in everyone who signs a franchise agreement

If you could design your dream business, would you: 

Work with animals?

Love being around people who love animals?

Want to give the best advice to people who love animals?

These are just some of the things we’re looking for in a franchisee. As with many franchise businesses, EarthWise franchisee qualifications are pretty straightforward: A minimum net worth of $300,000 and liquid capital of at least $100,000.

It’s important to understand basic finances, know how to follow a sound plan, and be a natural leader — skills important for any franchise opportunity — but it’s also very important that we find someone aligned with our values.

“I want somebody that’s coming in to really believe in what we call responsible pet ownership,” says CEO Michael Seitz. “That includes proper nutrition, that includes making sure that you’re taking your pet to the vet, that includes getting your dog groomed regularly, going on walks, using pet sitters, using pet walking, all these different services. I want our customers to know they can come to EarthWise for these services or recommendations on these services.”

What EarthWise believes in

Pets are family. That’s how we feel, and that’s how our people feel — from our customers to our corporate staff to our leadership to our franchisees. We’ve spent the past 40 years dedicating ourselves to understanding the nutrition needs of our fur babies and sourcing the highest quality pet food lines we can find. 

We love our planet, and while we’re not technically a green franchise, we are a franchise that adheres to as many green practices as possible, which is why we only carry all-natural foods, treats, products and supplies. 

Good grooming is very important to the health of dogs, and we provide safe, experienced grooming in our full-service spa. We also allow pet lovers to DIY in our grooming self-wash stations. As Reese notes, it’s a very relaxing experience.

Our business model lets you thrive while you help make your community a better place for pets and the people who love them.

How we compete against online giants

EarthWise franchisees and their staffs are trained on all of our product lines so they can be a voice of expertise when customers approach. That’s something online retailers can’t quite master. We foster relationships with our customers, bonding over the common connection of how much we love our pets. 

And as for convenience, we also offer home delivery and can even set up subscription services for people who know they’ll be buying the same products over and over again. All of that, plus a neighborhood pet supply store that hosts adoption and foster pet events and is really plugged into the community.

Want to know more about buying an EarthWise franchise?

To learn more about EarthWise Pet franchise opportunities, fill out the form on this page to download our franchise report. You can also learn more about our brand through our website.