Millennials are driving pet industry growth

Home / Pet industry trends / Millennials are driving pet industry growth

News & Blog

Millennials are driving pet industry growth

A young man at a desk with a laptop is holding and petting a grey tabby cat who is gazing up at him adoringly.

Pets are more important in our lives than ever, and in no group is that more evident than among Millennials, according to the American Pet Products Association (APPA).

Millennials don’t skimp on their pets

There’s plenty of science to back up claims that our animal companions make us feel better and live longer. Millennials are slightly more likely to believe in the benefits of a furry relative.

 MillennialsGen XBaby Boomers
Better mental acuity36%28%31%
Happiness/emotional support80%78%79%
Exercise more37%31%32%
Less anxiety/depression59%55%54%
Stress relief65%66%68%

Source: APPA

It makes sense, then, that this generational group is more likely to pamper their pets. Because of they way they value their pets, they’re more likely to seek out an EarthWise for their supplies and services, because they already know the employees share their values.

Expert care matters — a lot — to pet owners

EarthWise provides the customer intimacy you generally can’t find at a big box store. EarthWise franchises thrive on interactions, whether customers are bringing in their dogs to be groomed or looking for a new all-natural pet food or some advice on local trainers. APPA points out the three top reasons people visit local or independent stores for canine supplies are:

  • Most knowledgeable and helpful staff
  • Best quality
  • Best pet services

EarthWise is able to claim leadership in all three categories. We offer comprehensive training for franchisees and their management and staff, making sure they understand the green-certified, all-natural pet foods and treats we stock. In addition, we’re dedicated to providing top-notch grooming services by professional, certified groomers.

As for the argument that some of the big-box pet retailers are more convenient because there are more of them, APPA did some interesting research on that as well. The least important reason people buy dog care items from local or independent stores? Convenience.

Become an EarthWise franchisee

If you’re entrepreneurial and passionate about pets, we’d love to hear from you. To learn more about EarthWise Pet Supply franchise opportunities, fill out the form on this page to download our franchise report. You can also learn more about our brand through our research pages.

Comments(0)

    Leave a Comment


    Download Our Franchise Information Report

    To view our revenue figures and start a conversation about the Earthwise Pet franchise opportunity, complete the form below.

    • This field is for validation purposes and should be left unchanged.