Millennials are driving pet industry growth
Pets are more important in our lives than ever, and in no group is that more evident than among Millennials, according to the American Pet Products Association (APPA).
Millennials don’t skimp on their pets
There’s plenty of science to back up claims that our animal companions make us feel better and live longer. Millennials are slightly more likely to believe in the benefits of a furry relative.
|Millennials||Gen X||Baby Boomers|
|Better mental acuity||36%||28%||31%|
It makes sense, then, that this generational group is more likely to pamper their pets. Because of they way they value their pets, they’re more likely to seek out an EarthWise for their supplies and services, because they already know the employees share their values.
Expert care matters — a lot — to pet owners
EarthWise provides the customer intimacy you generally can’t find at a big box store. EarthWise franchises thrive on interactions, whether customers are bringing in their dogs to be groomed or looking for a new all-natural pet food or some advice on local trainers. APPA points out the three top reasons people visit local or independent stores for canine supplies are:
- Most knowledgeable and helpful staff
- Best quality
- Best pet services
EarthWise is able to claim leadership in all three categories. We offer comprehensive training for franchisees and their management and staff, making sure they understand the green-certified, all-natural pet foods and treats we stock. In addition, we’re dedicated to providing top-notch grooming services by professional, certified groomers.
As for the argument that some of the big-box pet retailers are more convenient because there are more of them, APPA did some interesting research on that as well. The least important reason people buy dog care items from local or independent stores? Convenience.
Become an EarthWise franchisee
If you’re entrepreneurial and passionate about pets, we’d love to hear from you. To learn more about EarthWise Pet Supply franchise opportunities, fill out the form on this page to download our franchise report. You can also learn more about our brand through our research pages.